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The pair might have been expected to take up more highly specialised professions given their family backgrounds, particularly in the case of Ahmad where the expert knowledge required for certain sectors has been passed from father to son for over 40 years. The Iranian origins of the two entrepreneurs presumably enabled them to consolidate the contacts required in the very exclusive circle focused on the caviar trade.
The onsite selection is a key stage in the process for delivering top-rate
products. The pair who grew up in this very closed circle can pride themselves
on belonging to the small group of insiders who are answerable for such
a secular tradition.
Initially specialising in Iranian caviar alone, Caspian Tradition,
decided in 1997 that it should heed market trends by branching out into
Russian caviar. It also started offering other fish egg specialities,
such as Alaska salmon eggs, trout
eggs from France, Denmark and Spain, and other delicacies, such as
sea urchin gonads,
King crab, foie gras, salmon
and smoked sturgeon, saffron,
truffles, etc.
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